Projects

Products and case studies

Each project is framed around the problem, the product decision, the execution path, and the measurable outcome.

Insurtech

Genome at Loop Health

Built AI-native insurance automation workflows handling 2,500–3,000 endorsement cases/month.

3X agent throughput
~40% processing time cut
30% fewer CSM support requests
Context

Insurance endorsement processing was manual and slow, creating bottlenecks for agents handling thousands of cases/month and requiring heavy CSM involvement for routine document access.

The Bet

I defined the end-to-end product vision for Genome — an internal insurance engine — and prioritised API automation and self-serve tooling to remove operational bottlenecks.

How I Built It
  • Engineered an end-to-end insurer API automation pipeline from endorsement data to carrier-ready submissions.
  • Built automated insurer-format generation pipelines, reducing processing time per endorsement by ~40%.
  • Shipped Endorsement Copies on the HR Dashboard for self-serve document access by HR teams.
  • Independently prototyped and shipped a production fix using Claude + Figma MCP.
What Changed
  • Improved endorsement and agent throughput by 3X.
  • Reduced per-endorsement processing time by ~40%.
  • Cut CSM support requests by 30% with no additional headcount.
Health-tech

DIY Family EMR

Built a personal health-tech system to convert fragmented cancer-care records into a usable digital medical history.

300+ records digitized
OCR accuracy above 85%
Doctor prep time cut from 15 min to under 2 min
Context

A close family member's prolonged treatment for a serious illness meant years of medical records scattered across handwritten prescriptions, consultation notes, and scans. Continuity of care broke at every new appointment — the burden fell on the patient to reconstruct history each time.

The Bet

The gap was personal, so the product had to be too. A simple family-facing EMR that digitizes existing records, structures them meaningfully, and makes sharing frictionless at the point of care.

How I Built It
  • Organized oncology and preventive records into a consistent digital timeline.
  • Used OCR-led ingestion flows to convert handwritten material into editable records.
  • Structured the output for quick retrieval and simple sharing during consultations.
  • Designed the experience around real family use instead of institutional hospital workflows.
What Changed
  • Digitized 300+ handwritten oncology and preventive records.
  • Achieved OCR accuracy above 85 percent across messy source material.
  • Reduced doctor prep time from 15 minutes to under 2 minutes.
  • Improved patient engagement through easy EHR sharing.
Fintech

Collections Engine at Oxyzo

Replaced fragmented collections workflows with an in-house portal for agents, operations, and liquidity outcomes.

Rs 60L annual OPEX savings
15% liquidity lift
1,500 agents on platform
Context

Collections teams were operating across disconnected systems and manual processes, limiting visibility, agent productivity, and downstream liquidity outcomes.

The Bet

I prioritized building an internal collections portal with workflow clarity, better operational instrumentation, and a roadmap shaped directly by agent pain points.

How I Built It
  • Owned backlog and roadmap across approximately 300 user stories in JIRA.
  • Worked with stakeholders across business, operations, and tech to sequence highest-impact workflows.
  • Shaped the portal around agent usage patterns, resolution actions, and operational visibility.
  • Used the product as the backbone for ongoing efficiency improvements rather than a one-time internal tool launch.
What Changed
  • Delivered Rs 60L in annual OPEX savings.
  • Improved liquidity by approximately 15 percent.
  • Enabled 1,500 agents with a more unified workflow layer.
Embedded finance

Embedded Working Capital with Flipkart

Built an embedded lending product with marketplace distribution while meeting regulatory and compliance constraints.

Rs 10 Cr revenue in 12 months
DPDP-aware workflow design
RBI-guideline aligned launch
Context

Marketplace sellers needed faster access to working capital in their existing context, but any product had to operate within compliance-heavy lending constraints.

The Bet

I led discovery with Flipkart Marketplace and shaped an embedded product flow that balanced distribution advantage, underwriting needs, and regulated user experience design.

How I Built It
  • Ran partner discovery to map seller needs and integration opportunities.
  • Defined the user journey for embedded lending access within marketplace contexts.
  • Worked through compliance considerations including DPDP and RBI-aligned requirements.
  • Coordinated launch across partner, business, product, and engineering teams.
What Changed
  • Generated Rs 10 Cr in revenue within 12 months.
  • Expanded distribution through a strong marketplace partner channel.
  • Delivered a product that balanced growth with compliance rigor.
Commerce

Meesho Web Growth

Scaled web adoption and conversion for Tier-3+ users through recommendations, segmentation, and performance improvements.

+6% new user acquisition
+2.5% order uplift
+5% conversion from recommendations
Context

Meesho's web experience needed to serve a large and growing Tier-3+ audience while improving acquisition quality, engagement, and eventual orders.

The Bet

I focused on web as a growth lever and invested in recommendations, CRM nudges, and platform performance to improve both acquisition and conversion.

How I Built It
  • Scaled web experiences for underserved user segments across Tier-3+ markets.
  • Launched a product recommendations module to increase relevance and session depth.
  • Instrumented Mixpanel to identify funnel drop-offs and behavior shifts.
  • Partnered with Google to improve Core Web Vitals and search performance.
What Changed
  • Added 6 percent new user acquisition on a 5M user base.
  • Improved orders by 2.5 percent on a 2M order base.
  • Lifted conversion by 5 percent and increased average session time by 10 seconds.
  • Drove 10 percent organic traffic growth.